BSAP 2026 has been successfully held!

The 5th International Conference on Behavioral Science and Applied Psychology (BSAP 2026) was successfully held on 11 September 2026. Bringing together experts and scholars from China, Greece, the United Kingdom, Spain, Romania, Bosnia and Herzegovina and other countries and regions, the conference conducted indepth academic discussions focusing on cuttingedge topics including the innovative applications of digitalintelligent technologies in education, social psychology, cognitive science and other scenarios. Through keynote speeches and thematic presentations, participants fully exhibited the latest research achievements, technological iterations and industryrelevant practical cases in behavioral science and applied psychology. They jointly analyzed industry development trends, dissected key existing challenges and explored feasible solutions, pooling insights to advance the highquality development of behavioral science and applied psychology worldwide.

During the opening session, Professor Zarema Obradovic, Conference Chair from the University of Sarajevo, Bosnia and Herzegovina, extended a warm welcome to scholars from across the globe. She noted that the conference built a highlevel, crossregional and interdisciplinary academic exchange platform, aiming to facilitate the sharing of frontier achievements, strengthen international scientificresearch cooperation, and support theoretical breakthroughs and practical implementation within behavioral science and applied psychology.

In the keynote speech session, Professor Dimitrios A. Karras from the National and Kapodistrian University of Athens, Greece, delivered a keynote speech entitled Advancements and Applications of Artificial Intelligence in Psychology: Expectations, marketing buzz and real world effect.

Ms. Michelle Lansdowne, Board Director of ISEE, United Kingdom, gave a keynote speech entitled Seeing the Light: Lived Experiences of People with Visual Stress and Implications for Professional Practice.

Professor Carlos M. TraviesoGonzález from the University of Las Palmas de Gran Canaria, Spain, presented a keynote speech entitled Decoding Emotions via Visual Data Analysis: Advancing Affective Computing.

Professor Carmen Duse from Lucian Blaga University of Sibiu, Romania, delivered a keynote speech entitled Architects of Tomorrow: Generation Beta, Ambient Technology, and the Reconfiguration of Childhood and Educational Paradigms.

This conference serves as a vital platform for researchers worldwide engaged in behavioral science and applied psychology for result demonstration, academic exchange and researchcooperation matchmaking. Going forward, the BSAP conference series will keep close track of cuttingedge disciplinary hotspots, continuously optimize its academic exchange mechanisms, boost the translation of innovative research outcomes, further deepen transnational research collaboration, and keep contributing to the innovative development of global behavioral science and applied psychology.